BACKGROUND:
Superdirect is a new click and collect online supermarket. Groceries are ordered online. The fresh groceries are placed in a box and delivered to one of the Superdirect.com drive-thru depots. The customer drives to the relevant Superdirect.com depot at a convienient time to pick up his box.
CHALLENGE:
To create a corporate identity that communicates the variety, efficiency and personality of a vibrant and inviting brand. SuperDirect.com creates an enjoyable experience on and off line.
