Tiso Foundation Gala Event & Book
The Background The Tiso Foundation, a self-sustaining public benefit organisation established in 2001. Tiso is set on making a lasting impact on society, especially on its youth and underprivileged communities. The Foundation achieves this through programmes designed to bring talented young people of limited means to the fore, developing their independence and investing in their education. The Tiso Foundation is celebrating 10 years (2015) of creating impact, improving education, building our nation and changing lives. The Challenge We were tasked to develop a collateral for their 10 year celebration. A gala event celebrated their anniversary while a coffee table book paid tribute to a decade of developing and investing in our youth. We needed to showcase Tiso’s work, while sharing their real human impact. The Solution We focussed 10 people’s success stories after their encounter with the Tiso Foundation. The Tiso Foundation serves a big cause, but its the personal stories that truly capture the impact they have on the lives of others. ‘A decade of changing lives’ became our ‘big idea’. What better way to celebrate 10 years of the Tiso Foundation than hearing 10 beneficiaries tell their stories. Their stories reflected the involvement of Tiso in their lives, from investing in reading glasses to supporting them through their studies. These stories of hope celebrate the Foundation in a very real way.